The world
is not made of atoms, it is made of stories. Muriel Rukeyser
For those of us in the communication business, we know first-hand
the power of stories. Nothing can match
the story for engaging the audience, and conveying a compelling, emotionally
powerful message like a good story. Good stories always contain vivid detail,
and they almost always contain dialogue. Now some new brain research using fMRI
(functional magnetic resonance imaging) scanning has provided some new insights
into the power of stories.
Scientists at the University of Glasgow’s Institute of
Neuroscience and Psychology scanned the brains of study participants as they
listened to audio clips of stories: one group of very short stories was read in
a monotone and was “boring”, the other was read with more inflection and was “vivid”.
While listening to the “boring” stories, the level of brain activity INCREASED
in areas of the auditory cortex interested in human speech, and the
participants reported that activity was the brain’s “internal dialogue” filling
in the missing information in the boring story.
This was particularly evident in stories with no “direct speech
quotations” which the researchers interpreted as the brain “talking over” the
boring speech with its own internal speech to speed up information processing
and to prepare a response.
Direct speech is more engaging because it triggers neural
links to facial expressions, other voices, and gestures and therefore conveys
more information. It is this same process that makes reading novels so
powerful, as the brain supplies cortical activation in a network of brain
centers to “fill in” a complete sensory-motor “picture” depicted in the words
on the page. This is the inherent power
of a story: it engages the whole brain in creating an internal representation
of the message, and keeps the brain engaged in processing that message.
As any seasoned observer knows, the audience in the
courtroom, be it judge or jury, frequently faces the challenge of listening to “boring”
speakers. It has long been known that when the audience is bored, they “tune out”,
but this research highlights the real danger of “boring” courtroom argument or
testimony: the audience not only tunes out, they actually SUBSTITUTE their own
more interesting internally generated story to “make up” for the boring audio
they are actually hearing!! This may help to explain why fact finders report
hearing “evidence” that was not presented when they explain decisions which
seem so disconnected from the testimony and the issues. Boring is not just a nuisance
in court; it’s a danger! Bored brains are not your friends.
The bottom line: The brains of any audience can be both your
friend and your enemy. When the message is a story that includes dialogue and
is engaging, those brains will be your friend as they are completely involved
in processing the information in multiple sensory and motor channels that are
activated by a good story.
On the other hand, when the message is boring, that is, monotonic,
monotonous, and lacking in direct speech and dialogue, those bored brains will
be busy “filling in” the processing time with a much more interesting but
internally generated story which will probably be loosely connected to the
message, at best.
Here’s the link to the research report: http://medicalxpress.com/news/2012-03-brain-speech-quotes.html